Start
Empowring People
Impact

About Us

Pure Group is a a successful Saudi growth platform with a diversified network of fast-growing companies, operating across various business sectors.

2014

Established

3

Business Pillars

+ 250

People

OUR PURPOSE

Creating a remarkable impact on people and community by building value-driven ventures that contribute to the economic growth of Saudi Arabia and the region. We empower and invest in future leaders to exploit their full potential and help create their success stories for generations.

our pillars

CONSULTING

With the purpose of empowering people to realize tomorrow’s possibilities, we provide our partners from the public, private, and social sectors with world class consulting services through our solid local understanding and a trusted network of international partners and SMEs.

MEDIA, ADVERTISING & PROMOTIONS

Where media and communication are essential tools to achieve success, we work on offering integrated media, advertising, and promotion solutions leveraging global best practices and deep local understanding.

TECH VENTURES

Providing high-end digital solutions, and creating value in every business.

OUR
INDUSTRIES OUTREACH

Our diverse capability and offering resulted into partnering with a large number of entities across multiple industries in Saudi Arabia.

OUR
PRINCIPLES

Our purpose is profound, and our path is pure. We embrace our foundational principles and put them at the center of every decision we make.

People Comes

First

People Comes First

DIVERSITY MAKES US STRONGER & MORE INNOVATIVE

WE DO WELL BY DOING GOOD

GROWTH COMES FROM OUR ABILITY TO ADAPT TO CHANGE

WE WORK TODAY FOR A BETTER TOMORROW.

Pure Leaders

Anas AlSafi

Anas is a Managing Partner leading the marketing and communication consulting practice. He has +18 years of experience in marketing, branding, communication with track record of leading strategic projects for both private and public sector organizations. Prior to establishing Pure, Anas worked for Unilever and AlSafiDanone.

Khalid Shakhshir

Khalid is a Managing Partner overseeing Pure operations, ensuring the delivery of high value consulting services to clients. He has +22 years of experience with proven track record in marketing, communication, and business sustainability. Prior to establishing Pure, Khalid worked for Unilever and Saudi ARAMCO.

Hesham Ruwaihi

Hesham is a Managing Partner leading the strategy consulting practice. He has +20 years of experience and is responsible of delivering management consulting projects that require strategy, organizational development, and operational effectiveness. Prior to establishing Pure, Hesham worked for PwC, P&G, SEDCO, and Badir Program for ICT Incubators.

Ali Baharon

Ali Baharoon is a Managing Partner and the Head of Brand Activation at the group. He has over 16 years of experience in building, designing, and executing consumer experiences. He has a proven track record of leading successful activation campaigns for both the private and public sectors

Emad Alqurashi

Emad is a business professional with over 25 years of experience in brand management, communications, and driving business growth. With a track record of success at renowned companies such as Unilever, Savola, Panda, and the Ministry of Housing. Emad joined Pure in 2019.

Anas Orfali

Anas is the Managing Partner at Pure Sports, leading the company’s growth agenda and operational excellence. He brings 15 years of experience spanning Sports, Health and Fitness, eSports, and Management Consulting leading strategic and high-impact projects partnering with both public and private sectors. Prior to founding Pure Sports, Anas career included working with PwC Middle East and as the COO in the health and fitness sector.

Mohmmed Alattas

Mohammed is the Facility Management and Work Environment Expert with 21 years of professional experience. His expertise in key areas such as Public Relations, Human Resources, and Facility Operation Management has been honed during his service in various Flagship Organizations such as MS group, JEC, KAEC, Tasnee, and SANS.

Haitham Alhamdan

Haitham has +17 years of experience in strategic planning, marketing and communications, market research, and entrepreneurship. Prior to joining Pure in 2018, he worked for Mobily, KACST, and Badir Program.

Marwan Alandas

Marwan is a business professional with solid +16 years of experience in strategy, business, marketing and communications. Prior to joining Pure in 2017, he spent 10 years working for Unilever.

Abdulaziz Alruwaigh

Abdulaziz possesses over 12 years of experience in Marketing and Communications, Brand Strategy, Go-To-Market Strategy, Project Management, Change Management Communication, and Entrepreneurship. Prior to joining Pure Consulting in 2017, he garnered professional experience across the FMCG, Industrial, and Banking sectors, where he worked for prominent entities within each of these industries.

Rayyan Khayyat

Rayyan has +12 years of experience in marketing, communications, and management consulting. Prior to joining Pure in 2018, he worked for PwC, Unilever, and Ministry of Economy and Planning.

Abdulrahman kattoa

Abdulrahman has +14 years of experiences in the business filed. He worked in Multi-national, family and national business setups. Through his career journey, he was engaged in key projects in the areas of Marketing, HR and Financials.

Wisam Iskandarani

Wisam holds +15 years of experience in both marketing and communication strategy development and execution, as well as corporate strategy development. Prior to joining Pure in 2019, he worked for Elixir, Bupa Arabia, and Johnson Controls.

Majed Bashammakh

Majed has +14 years of experience in marketing, communications, brand management, and commercial operations. Prior to joining Pure in 2021, he worked Procter & Gamble since 2010.

Abdullah Alqahtanni

The Co-Founder and CEO of Munjiz, recognized for his creative vision and a track record of successful execution. With his experience in prominent Saudi startups, he has played a role in business development, product innovation, and team leadership. Abdullah's keen market insight drives Munjiz's strategic direction. Prior to Munjiz, he contributed his expertise to organizations such as Flynas, Foodics, Sobol, and other tech startups, cultivating a comprehensive understanding of the tech industry.

Faisal Shehabeddein

Faisal is the founder and CEO of Groundlines logistics, ensuring customer satisfaction by delivering shipments on time in full. He has 17+ years of supply chain experience in local and regional markets in logistics, distribution, manufacturing and customer service fields. Prior to establishing Groundlines, Faisal worked for Unilever for 10 years & IKEA including his last two leadership positions as the Logistics Director of Flow logistics, and CEO of AlNahdi transport Company.

Ali Almarrani

As the co-founder and CEO of Elaqat, a public relations company, I leverage my 15+ years of experience and expertise in the media and PR industry to create impactful PR solutions for clients across different sectors and regions.

Anas AlSafi

Pure Group Co-Founder | Managing Partner at Pure Consulting

Khalid Shakhshir

Managing Partner at Pure Consulting

Hesham Ruwaihi

Pure Group Co-Founder | Managing Partner at Pure Consulting

Ali Baharon

Managing Partner at Lepure

Emad Alqurashi

Partner at Pure Consulting

Anas Orfali

Managing Partner at Pure Sports

Mohmmed Alattas

CEO at Gaiat

Haitham Alhamdan

Partner at Pure Consulting

Marwan Alandas

Partner at Pure Consulting

Abdulaziz Alruwaigh

Associate Partner

Rayyan Khayyat

Associate Partner

Abdulrahman kattoa

Partner at Pure Insights

Wisam Iskandarani

Partner at Pure Consulting

Majed Bashammakh

Associate Partner at Pure Consulting

Abdullah Alqahtanni

Co-Founder & CEO at Munjiz

Faisal Shehabeddein

Founder & CEO of Arsilha

Ali Almarrani

CEO at Elaqat

Media And More

10 Anniversary Event
Pure Group off-site
KAU Career Fair
Annual Event 2023
5 Anniversary Event
Pure Group

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